Hellebæk Clothing Factory

The textile factory Hellebæk Klædefabrik was built in the 1870s north of Helsingør, and soon became the life blood of the local community, building homes for the workers, and establishing a sick pay and funeral expenses fund as well as a school and kindergarten. After closing down in 1977, in 1989 the former factory was extensively renovated, and has since been run as a shared office facility and home to 51 companies. The property covers 12,000 m2.

Velliv og PensionDanmark


After 30 years, the shared office spaces have become outdated, and the former factory premises are in need of a new lease of life.

Several of the offices are vacant, and the building’s owners, PensionDanmark and Velliv, want to develop a new and innovative vision and master plan for the area while respecting its historical past. Ambitions are high, the plan being to convert the textile factory into an area offering a strong sense of community and comprising businesses, attractive housing and inviting outdoor spaces.

The owners want to initiate the development process, and intend to involve both users and neighbours of Hellebæk Klædefabrik.


Business case Development Concept development

The choice of developer has fallen on DEAS Asset Management, which has facilitated a neighbourhood meeting for the residents close by, and thus provided input for the master plan for the area based on the vision ‘Hellebæk Klædefabrik – Fællesskab i første række’, translating as ‘Hellebæk Klædefabrik – where community comes first’.
The master plan incorporates the needs of residents of different ages and in different family constellations, a modern office community with space for both existing and new businesses as well as communal facilities for both residents and businesses.

On behalf of PensionDanmark and Velliv, DEAS Asset Management is working to ensure that the master plan will pave the way for a new local plan to enable the renewal of the textile factory. So far, local politicians have indicated that 50% of the factory can be converted for housing purposes. The local planning process in Helsingør’s City, Planning and Environmental Committee will take place in 2021.

The vision of prioritising the community joined with work and business is based on the idea of offering working-from-home facilities outside the home, i.e. a professional office outside yet very close to your home.

Perhaps, in light of the corona crisis, more focus should be on modern and flexible workplaces closer to where people live. We believe there is a need for working-from-home arrangements which are not necessarily home-based. The advantage is that you avoid commuting to your office in, for example, Copenhagen, yet maintain the rhythm of a normal working day and get out of your home,

says Claus Skytte, Head of Development at DEAS Asset Management A/S.

In developing and converting the historic property, the focus will be on remodelling the factory buildings with sustainability in mind.
Among other things, a high level of recycling will minimise the climate footprint, and the rebuilding work will comply with the DGNB Gold sustainability standard. 

DEAS Asset Management is also responsible for letting, property and facility management.


By involving the local community, DEAS Asset Management is ensuring a high degree of originality and respect for the historic buildings which are a valued local landmark.

We want to create a community of housing and workplaces. And we’ll create venues where people can meet close to the woods and sea, where work and leisure can function together,

says Marius Møller, Senior Vice President Real Estate at PensionDanmark. 

Both the office market and the housing market are moving towards shared environments. You want your own space, but at the same time you want to share the space with others. We think it makes a lot of sense to make a priority of close-knit living and proximity to nature when developing the textile factory,

says Solveig Rannje, Head of Real Estate at Velliv.

DEAS Asset Management has developed a concept that will create an innovative environment for residents and tenants, who will discover new ways of living and working.

Various communities will be created that take advantage of the local environment and countryside, for example kayaking and sauna, and encourage people to spend time together, for example growing vegetables and communal eating – as well as an office concept that contributes to ‘the good working life’. Neighbours to the textile factory will also be invited to use the communal facilities such as the lounge, communal kitchen and meeting rooms. Overall, it is a value-adding concept for a wide range of users and the local community as a whole.

The use of this unique location close to the woods and sea combined with the right mix of homes, communal spaces and offices is expected to generate considerable interest and thus ensure an attractive and viable project.

DEAS Asset Management will focus on striking the right balance between renovation and the building’s historical qualities as well as the need for sustainability, which is likely to result in the residential units being DGNB Gold-certified.

At the same time, thinking sustainably will ensure long-term value for users, tenants and owners alike.


Claus Skytte

Head of Development
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